Skills & Competencies for E-commerce Sales Director

E-commerce Sales Director job profile

JOB SUMMARY for E-commerce Sales Director

Directs and oversees an organization's online sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for E-commerce Sales Director

Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.

E-commerce Sales Director SALARY RANGE

BASE 50%
$161,491
TOTAL 50%
$200,936
Job Level
M04
Job Code
EX05000124
Education/Degree
Bachelor's Degree
Reports To
Top Management

E-commerce Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Sales Director skill and competencie below to view definitions.

12 general skills or competencies (Job family competencies) for E-commerce Sales Director

1 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Explains how tagging and tracking mechanisms work in digital marketing.
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Level 2 Behaviors
(Light Experience)
Documents all necessary program specifications for the execution of digital marketing programs.
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Level 3 Behaviors
(Moderate Experience)
Performs keen analysis of customer behavior to improve digital marketing programs.
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Level 4 Behaviors
(Extensive Experience)
Drives the optimization of all digital marketing campaigns across various platforms.
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Level 5 Behaviors
(Mastery)
Establishes standard operating procedures and processes to improve digital marketing campaigns.
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2 Job Family Competencies – E- Commerce
Proficiency Level -5
Skill definition-Purchasing and selling goods and services over the internet to expand customer reach and drive profitable growth for the business.
Level 1 Behaviors
(General Familiarity)
Explains the importance of email marketing and audience segmentation in e-commerce operations.
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Level 2 Behaviors
(Light Experience)
Helps in ensuring e-commerce activities align with our marketing objectives.
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Level 3 Behaviors
(Moderate Experience)
Implements best practices for new product listings, content creation, and website maintenance.
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Level 4 Behaviors
(Extensive Experience)
Introduces advanced e-commerce marketing methods to achieve profitable business growth.
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Level 5 Behaviors
(Mastery)
Develops e-commerce strategy and platform to maximize our commercial potential.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for E-commerce Sales Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Financial Acumen
Proficiency Level -3
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Lists obstacles and challenges in managing financial transactions of an organization.
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Level 2 Behaviors
(Light Experience)
Researches market trends and needs to help provide market insights for financial decision-making processes.
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Level 3 Behaviors
(Moderate Experience)
Utilizes cost-benefit thinking to set priorities and identify cost-effective approaches.
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Level 4 Behaviors
(Extensive Experience)
Pursues various ways to optimize tax strategies to minimize taxes.
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Level 5 Behaviors
(Mastery)
Sets organizational priorities by aligning finances with strategic business goals and objectives.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

Summary of E-commerce Sales Director skills and competencies

There are 0 hard skills for E-commerce Sales Director.
12 general skills for E-commerce Sales Director, Digital Marketing, E- Commerce, Business Development, etc.
11 soft skills for E-commerce Sales Director, Business Acumen, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Sales Director, he or she needs to be skilled in Business Acumen, be skilled in Financial Acumen, and be an expert in Planning and Organizing.

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